For PR Professionals
Public relations is about more than press releases. It is about making sure your clients’ stories reach the right audience at the right time. The way you deliver your media assets plays a decisive role in whether that happens.
At Asset Sharer, we work closely with journalists, editors and content creators. We know first-hand what makes their job easier and what slows it down. When the process of accessing and using your media assets is simple, you increase your chances of being featured.
This section of our site is helping PR professionals understand writers needs. You will find practical advice, industry insights and real examples of how agencies are improving coverage by thinking from the writer’s perspective.
From analysing the drawbacks of traditional file-sharing platforms to exploring best practice for press kit delivery, our articles are designed to give you actionable strategies you can implement straight away. Whether you manage luxury brands, consumer goods, tourism or any other sector, these resources will help you get the most from your media assets.
Browse our latest pieces below and discover how small changes to your asset delivery process can make a big difference to your results.
What Writers Really Need From Your Press Assets and How Asset Sharer Delivers It
What Writers Really Need From Your Press Assets If you want journalists, bloggers and content creators to feature your brand, the quality of your media assets is only part of the story. The way you present and share those assets can make the difference between getting...
Making PR Assets Work Harder – Best Practice in the Digital Age
Why Media Asset Management for PR Companies Matters In public relations, relationships and timing are everything. The way PR companies deliver their media assets can be the difference between front-page coverage and no mention at all. The most successful agencies know...
Helping Writers Help You – Asset Sharing for PR That Works
Why Media Asset Management for PR Companies Needs to Change Public relations exists for one core reason: to connect a story with the right audience. The lifeblood of that process is the journalist. Without coverage, a campaign is simply a file on a desk. Yet too...